November 29, 2007

Boris Becker will be the new face of PokerStars

Tennis legend Boris Becker will be the new face of PokerStars. The three times grand slam event winner will represent the poker site during live events and online tournaments and will star in a new TV advertising campaign for the company. Becker will take part in a training programme to improve his poker skills and will then compete in PokerStars’ European Poker Tour events in Dortmund in late January and Monte Carlo in April next year. Tamar Yaniv, director of marketing EMEA at PokerStars, said: “Boris Becker is a world-class sportsman who became famous for his competitive spirit and aggressive, entertaining playing style, so we’re delighted that he has become an ambassador for PokerStars.”