Online gaming and betting operator 888 has entered into a white-label partnership with Kamay Holdings to provide online poker and casino products focusing on the “growing markets in Europe”.
888 said Kamay is led by a team of “industry veterans, with a track record of customer recruitment and traffic generation”. Gigi Levy, chief executive at 888 said: "As part of our vision and action to gain dominant market share in growing markets, we are implementing our white-labelling strategy, which enables us to achieve quick growth in parallel to 888's robust organic growth in those markets. The agreement is a further progression of 888’s diversified, multi-channel strategy to grow our customer reach and appeal globally."
The deal announced today is the latest white-label partnership from 888 after it announced deals with Rileyspoker in the UK and Tower Torneos in Latin America. 888 has also recently entered into a white-label deal with Rank subsidiary Blue Square that will see it 888 with a sports-betting website.