October 09, 2009

Unibet launches iPhone Sportsbook with Mobenga

We see the mobile channel as an extremely exciting and important growth area, and we are committed to provide our customers with the best possible solutions to enjoy our market leading offer via their mobile phones! Petter Nylander, CEO at Unibet comments.

The iPhone Sportsbook has been designed to embrace as much as possible of Unibet's look & feel. Among the many functions, it supports Unibet’s market specific approach, where navigational paths, offers, highlighted matches and leagues vary according to market and customer segment.

“Apple has done a great job in focusing on superior user experience with the iPhone and Unibet really wanted to focus on this, where localization and ease of use have been key factors.” Christian Rajter, Mobenga CEO, comments.

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