February 01, 2011

Parlay to launch integrated social bingo application

Online bingo platform provider Parlay Entertainment Inc. and Wonder Interactive have joined forces to integrate features of the WonderBingo Facebook application with the Alderney Parlay Game Services network.

WonderBingo was launched on Facebook in late 2010 and currently enjoys over 67,000 active monthly users. The Facebook app delivers social networking content and features, virtual currencies and community assets, and has already been integrated into the Parlay Game Services North America network.

Parlay said that following the success achieved on Facebook, they took the step to create an innovative online bingo offering by combining the community features and assets used within the Facebook app with Parlay’s bingo technologies. Those features include community rankings, friending, updates and profiles, and free-play bingo for cash prizes.

“We are very pleased with the success of WonderBingo and we look forward to the launch of this truly unique gaming product for Internet bingo,” said Jacob Fuller, President of Wonder Interactive. “We acknowledge that the success of our WonderBingo product on Facebook clearly demonstrates the demand for social content. We expect excellent reception of these same features within an Internet bingo gaming environment and believe that the social hooks within the game will keep our players faithful to WonderBingo.”

“WonderBingo is just another example of how Parlay continues to drive innovation within the online bingo industry,” added Perry Malone, CTO and co-founder of Parlay. “Although many others have followed and have done well in their own right as online bingo has grown, Parlay continues to show thought leadership as it drives new opportunities in this rapidly evolving gaming sector.”

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