New sponsorship deal for Bet-At-Home.com

Online sportsbook Bet-At-Home.com has signed a deal to serve as an official sponsor for the upcoming International Ice Hockey Federation’s 2011 World Championship.

Organised by Infront Sports & Media and due to be held in Slovakia from April 29 to May 15, the International Ice Hockey Federation’s 2011 World Championship will see 16 national teams including those from Canada, Sweden and the USA battling it out in Bratislava and Kosice to be crowned the world’s best side.

“The International Ice Hockey Federation’s 2011 World Championship is an excellent platform for boosting our reputation and increasing awareness for our brand in major ice hockey markets particularly in Central and Eastern Europe,” said Jochen Dickinger, Chairman for Bet-At-Home.com.

“Being a part of the international sports business ourselves, we highly recognise the value of a wide-reaching sports sponsorship platform. Our miscellaneous sponsorship commitments in the past have proved highly beneficial and we are excited to see the results of being involved with such a global event as the International Ice Hockey Federation’s 2011 World Championship.”
This year’s World Championship will feature 56 matches set to be watched by up to 740 million people from right across the globe and Bet-At-Home.com’s deal will see its logo displayed on boards located around the rinks along with on the event’s official homepage and in all print materials.

“Bet-At-Home.com completes a strong sponsor line-up for this year’s International Ice Hockey Federation’s World Championship, clearly demonstrating that the popularity of the tournament as an international communication platform continues to soar,” said Bruno Marty, Winter Sports Executive Director for Infront Sports And Media.

“The attraction of new partners on the one hand and the dedication and long-term commitment of existing brands is the very best proof that the joint efforts of the International Ice Hockey Federation and Infront Sports & Media in marketing a highly attractive tournament remain successful.”