July 19, 2011

Fortuna launches new Czech lottery game with Intralot

Greece’s Intralot has confirmed the launch of Fortuna Entertainment Group’s first numerical lottery game in the Czech Republic, as the battle to dominate the country’s lottery market heats up.

Intralot said Monday that it has launched operations at Fortuna’s network of more than 700 terminals for the operation of numerical, fast and instant games, which will rise to some 1,000 terminals in the next few weeks.

Under the company’s ten-year contract with Fortuna, Intralot intends to supply up to 3,500 lottery terminals, which are expected to be installed by the end of 2012.

“Fortuna is launching its operations much earlier than expected and is ready to provide a wide portfolio of gaming offerings to its customers in Czech Republic,” said Martin Illner, CEO of Fortuna Lottery. “So far, we have managed to develop a wide network of well-placed PoS that we are planning to expand further.

“We are confident that together with our experienced technological vendor, Intralot, we will manage to become the market leader of the country and recreate its gaming world.”

With problems besetting rival Sazka in recent times, Fortuna hopes to gain a 30 per cent share of the market within the next two years.

“We are pleased to cooperate with Fortuna, a strong player in Central Europe, in our strategic decision to enter the very promising Czech market,” said Fotis Mavroudis, Intralot’s managing director for Europe/North Africa region. “Intralot has supported the early launch of the project and will also secure its smooth and successful operation.

“Fortuna’s extended experience of the local market, together with Intralot’s international know-how guarantee the positive results of the project.”

The launch of numerical lottery games comes three months ahead of schedule and follows the recent introduction of a new lottery product from another rival, Tipsport, which was forced into a last minute name change following a challenge by Sazka.

No comments:

Post a Comment