October 03, 2011

Paddy Power migrates online casino to Playtech platform

Extending the relationship between the two parties, Irish online gaming operator Paddy Power has migrated its online casino to Playtech’s platform following the signing of a new multi-year agreement.

Paddy Power has re-launched its Playtech-powered online casino product today, including a comprehensive games library comprising slots, table and card games and a wide range of branded content in both download and web-based formats.

In addition, Paddy Power will benefit from Playtech's advanced player management tools, including loyalty functionality which will create significant opportunities for Paddy Power to enhance player returns.

“We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry's leading players through this agreement to provide our leading casino technology,” said Playtech chief executive Mor Weizer.

Paddy Power's relationship with Playtech began in 2007 when it became a member of Playtech's iPoker network. More recently Paddy Power joined Playtech's Virtue Fusion bingo network. The company’s online casino was previously powered by IGT’s WagerWorks.

“We are excited to announce the launch of Paddy Power's new casino using Playtech's technology,” said Paddy Power’s head of gaming Christopher Coyne, and casino manager Denise Dunne in a joint statement. “We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players.

“Playtech was chosen following a rigorous selection process from amongst the leading casino suppliers. The project teams have delivered a fantastic online casino which we believe will significantly enhance our online offering.”

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