Residents of Moldova will be able to participate in a new SMS lottery beginning Sunday following the official launch this week of the nation’s first national lottery.
The national lottery’s new SMS game, known locally as “Milioane Pentru Moldova”, is the result of a 20-year exclusive agreement between the Republic of Moldova and Canadian technology firm Amaya Gaming Group, signed in September 2011.
Under the terms of the agreement, Amaya’s gaming platform will power all of the Eastern European state’s gaming operations which will ultimately include lottery, video lottery terminals (VLTs), sports betting and online gaming.
“We are very pleased to deploy the first of several gaming solutions we expect to implement in Moldova,” said David Baazov, president and chief executive of Amaya Gaming Group. “Our unique SMS technology is proving to be a very effective means of acquiring lottery customers, as it recognises the fact that mobile devices are becoming more and more ingrained into the daily lives of people worldwide.”
Amaya says the agreement with Moldova has the potential to generate recurring revenues in excess of CAD$20.0m annually, with the roll-out of additional gaming solutions planned over the course of this year.
“The National Lottery of Moldova aims to provide for all lottery players equal opportunity to win and also to bring benefits to the state budget, which will be directed towards education, health, sports, and culture areas,” said Victor Barbăneagră, deputy minister of finance of the Republic of Moldova. “We want to follow the good examples from other experienced countries in this field and promote transparency and fair play.”
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