Playtech plc has signed up Grupo Caliente, Mexico’s largest land-based gaming operator, as an online gambling software client.
Caliente currently operates over 90 land-based venues, including modern casinos & bingo halls, together with VLTs, sports betting, live greyhound racing & simulcast horse racing across Mexico, Central & South America.
The agreement with Playtech marks a significant venture into online gaming for Caliente. It covers Playtech’s online casino product, including table & slot games, as well as Playtech’s range of branded games. The offering will be supported by Playtech’s Information Management Solution (IMS) technology platform, providing Caliente with the means to maximise its player experience & returns.
The online offering will operate under Mexican gaming regulations, making Playtech’s products available to players in Mexico & parts of Latin America. Under the terms of the agreement, Playtech & Caliente plan to extend Caliente’s online offering to additional Latin American countries as opportunities arise.
Mor Weizer, CEO of Playtech, said: “We are delighted to have secured this agreement with one of Latin America’s largest & most respected gaming operators with whom, over time, we expect to develop a valuable relationship.
“Our work with Caliente is in line with Playtech’s strategy of entering new regulated markets & diversifies the company’s geographic footprint beyond its European & Asian marketplaces.”
Eduardo Hernández, chief executive officer of Caliente commented: “Our agreement with Playtech will provide a solid, state of the art casino platform that, combined with our current offering, will deliver the best online gaming experience to our customers. With our combined expertise & commitment to excellence, we will be able to fully expand into Latin American regulated markets.”
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