April 12, 2012

Fortuna expands NMS affiliate deal to major markets

Central European retail and online betting operator Fortuna Entertainment Group has expanded its agreement with affiliate marketing software provider Network Media Services (NMS) to include its operations in the Czech Republic, Slovakia and Poland.

Last August NMS signed an agreement to provide its EGaming Affiliate System Software (EGASS) to Malta-licensed FortunaWin, a subsidiary of Fortuna.

Following several months of research, Fortuna has now decided to expand its agreement with NMS to implement the company’s EGASS affiliate management system for its core operations in the Czech Republic, Slovakia and Poland.

“Since we have proved that EGASS has a market leading product we are pleased to extend our partnership for Czech and other markets where Fortuna operates,” said Fortuna’s online marketing manager, Jaroslav Kulenda.

The agreement will now lead to the rollout of a major affiliate marketing drive across Fortuna’s territories.

“We are delighted to have expanded this agreement with one of the most exciting new companies in this industry,” said Ian Jewers, founder and CEO of NMS. “Fortuna Entertainment Group is operating across multiple market territories and their requirements for multi-language and multi-currency support, independent territory invoicing and an extremely powerful integrated social media marketing solution has been surpassed by the EGASS platform.

“The team at NMS has been developing products for this industry since 1997 so we have been able to draw on a huge amount of experience, not only as developers, but as super affiliates ourselves.”

Other operators currently utilising the EGASS affiliate system include the likes of Italy’s Microgame, Mahjong Logic, Oddsfutures.com, Havana Casino and the soon-to-be-launched Hippodrome Casino online offering.

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