Greece’s Intralot has introduced a new integrated solution for lotteries which utilises Near Field Communication (NFC) technology to allow customers to take part in interactive lottery games through a single touch from their smartphone or tablet devices.
NFC technology has been developed to allow customers to make transactions, exchange digital content, and connect electronic devices with a single touch from their smartphone or tablet devices.
Intralot has incorporated the technology into its newest solution, Tap’n’Play, which the company claims will be the “next big step for a paperless lottery.”
Tap’n’Play uses any surface as a portal to an interactive gaming experience, with customers able to access games through their NFC-enabled smartphones or tablets.
“I am excited to introduce “Tap’n’Play” as a prime example of what the Universal Gaming Experience means to us at Intralot,” said Vali Bouligaraki, general director of games & marketing at Intralot. “Lottery games and entertainment convergence are realized within a gaming community that connects players, games, mobile devices and brick ‘n’ mortar retail in a natural and seamless way.
“We are offering exciting games to build relationships with those players that seek multi-channel experiences at any given time where technology enables but does not interfere.”
Intralot said that Tap’n’Play will enrich land-based lotteries’ existing game portfolios with interactive games currently inaccessible to the land network, and reduces the lotteries’ dependence on paper.
The solution will also allow the lottery to “connect with a younger demographic by tapping into their needs for interactivity and fast paced connectivity at the places they frequent to meet and socialize”, the company said.
Intralot’s Tap’n’Play solution will initially be available on two lottery games, GameTrails and GameSpot, and is expected to be unveiled later today at the European Lotteries’ Industry Days event in Amsterdam.
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