May 03, 2012

William Hill signs in-play betting deal with Score Media

Canada’s Score Media Inc. has signed a partnership with UK bookmaker William Hill, which will allow UK-based users of the company’s ScoreMobile FC app to bet on live football matches at the touch of a button.

The ScoreMobile FC free-to-download app allows customers to access information such as live scores, stats and standings from over one hundred football leagues and competitions across the world.

The deal with William Hill will enable ScoreMobile FC users to place bets with their iPhone or BlackBerry smartphones via an integrated William Hill mobile tab. In addition, Windows Phone users will soon be able to access the service.

“The ScoreMobile FC app allows our users to keep right up-to-date with the scores in more than 100 leagues across the globe – and now they can place a seamless bet via the UK’s number one bookmaker, William Hill,” said Benjie Levy, executive vice president and chief operating pfficer of Score Media Inc. “We’re really excited about this new partnership – and we believe the integration of betting into our app makes ScoreMobile FC a must have for all football fans across the UK.”

Score Media’s core business is the Score Television Network, a national television service providing sports news, information, highlights and live event programming in more than 6.8m homes across Canada. ScoreMobile FC is one of three mobile apps from Score Media, alongside ScoreMobile and SportsTap, which together receive some 3.6m unique visitors every month.

“We’re delighted to be partnering with ScoreMobile FC, an innovative product with huge relevance for our own customer base,” said William Hill’s head of UK affiliation David Bazak. “Being able to stay up-to-date with the latest news, statistics and scores is crucial during live in-play betting, which makes ScoreMobile FC a perfect companion for William Hill and our customers.”

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