bwin.party’s Ongame has announced its first implementation of casino side games within the poker client following a deal with WMS subsidiary Jadestone.
Ongame said that the “non-intrusive” implementation of side games is designed to increase total operator revenues without cannibalizing on poker, while also enabling the promotion of other gaming products to poker players, which increases long-term player loyalty for the operator brand.
“Entering the casino market is a strategic step for Ongame,” said the company’s managing director Peter Bertilsson. “Ongame’s excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”
Åland’s Paf has become the first operator to offer the side games within the poker client, with casino side games provided by Swedish games developer Jadestone.
“We are happy to finally offer side games within our poker client,” said Arvid Klingström, head of poker at Paf. “For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf.”
Robert Henrysson, CEO at Jadestone, added: “Jadestone’s side games offering is perfectly suited for implementation within the Ongame poker client. With the help of Ongame we are able to offer exciting casino games to poker players without making it hard for the operator to implement.
“This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner.”