October 01, 2012

Arsenal Lotto to support Arsenal Foundation

Arsenal Football Club is delighted to announce the launch of the Arsenal Lotto which will give Arsenal supporters the chance to win life-changing prize money twice a week and support The Arsenal Foundation in the process.

The Arsenal Lotto, the first of its kind in UK football, is set to be the biggest and most exciting fundraising initiative which allows fans over 18 to take part, win big cash prizes and make a difference at the same time.

The recently launched Arsenal Foundation, a grant making charity which transforms the lives of young people through sport and education initiatives, is set to benefit from all proceeds the Club receives from fans participating in the Arsenal Lotto.

To play the Arsenal Lotto, supporters will be invited to select six numbers online via www.arsenallotto.co.uk plus a ‘legend’ number from 0-9 to play this lotto the Arsenal way. Bets cost £1 per line and average jackpots of £4.7m with rollovers of up to £36m can be won.

The Arsenal Lotto draws take place every Wednesday around 6pm and every Saturday between 7pm and 10pm. Six numbers (the main numbers) are drawn, along with an additional bonus number plus the “Legend” number. The first draw for Arsenal Lotto players takes place on Saturday 29th September, the day Arsenal take on Chelsea at Emirates Stadium. Supporters can play online from Thursday 27th September to be in with a chance of winning.

Arsenal Football Club CEO and trustee of The Arsenal Foundation, Ivan Gazidis said: “We have been looking for ways to engage fans even more in the good work the Club does in its community and its charitable projects. Whilst some may wish to volunteer or participate in fundraising events, others may look for a more simple way to engage and raise money. The Arsenal Lotto gives them this option.”

Egidio Messito, CEO at MyLotto24 which powers the Arsenal Lotto said: “This launch is a game-changer for any organisation wishing to harness the power of lottery. Most important of all, thousands of young people will benefit from projects The Arsenal Foundation funds.”

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