UK-listed online gaming operator 888 is to launch a portfolio of real-money gaming products on Facebook targeting British consumers.
The agreement with Facebook is a major coup for 888, which becomes only the second real-money gambling provider to reach such a deal with the world’s largest social network.
888 will utilise its existing social gaming operation Mytopia to offer its real-money bingo, casino and slot games on the UK Facebook platform, but interestingly, not poker.
888 will initially offer its Bingo Appy branded app via the platform, with a casino offering including slots and other popular games scheduled to follow shortly.
“888 has long recognised the potential for social gaming,” said 888 chief operating officer Itai Frieberger. “Our Facebook freemium (play-for-fun) offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides.
“We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming.”
Julien Codorniou, head of games partnerships for Facebook in Europe, added: “Facebook is a great platform for playing games and with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games.”
Shares in 888 Holdings plc (Co. Data) (LSE:888) were trading up 0.92 per cent in London this morning shortly after the announcement at 110.25 pence per share.
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